How Important Is the Project Final Presentation?

February 03, 2017

How Important Is the Project Final Presentation?

You've finished the project and now you have to present the results. That's a good thing because the presentation can be of great benefit to you. It needs due consideration, preparation, and professional execution. But some consultants don't do a good job of it, mainly because they feel they’ve already finished the project, and the presentation is distracting them from their next piece of work.

The final presentation is a major opportunity for you for these reasons:

  • You’re showcasing your work and therefore enhancing your reputation.
  • You’re presenting personally and are thereby presenting and promoting yourself.
  • You may be presenting to a range of people in the client organization, including perhaps staff at a more senior level than your main client contact.
  • Your client contact’s reputation may be enhanced if you do a good job and may diminish if you perform poorly.
  • You get the chance to highlight potential for further work you could do.
  • Because of the range of staff you may present to, you’re likely to get a better understanding of the client organization.

I could go on, but I think you get the idea. There are a lot of potential benefits for you. Therefore, when you know you’re committed to a final presentation, you need to do the following:

  • Find out who will be attending, what their positions are, and any other details you can about them.
  • Find out whether there are any sensitive issues you should avoid or key issues you should be sure to refer to.
  • Check how long you should present for and what happens after your presentation. Is there time for questions, will there be lunch, etc?
  • Find out where you will be presenting and what facilities will be available. Will the system be all set up? Should you use your own laptop?
  • Check out what’s at stake for your main client contact. Is there any way you can help her by mentioning something specific?
  • Prepare your slides in advance, and run them by her first, so she can talk to you about anything she doesn’t understand or may be unhappy with.
  • Make sure you have all the details you need at your fingertips, and bring any backup information that you think may be required.
  • Practice your presentation to make sure it flows and that you can fit it in the allotted time.

Overall, be as competent and professional as you can. This is your chance to make a good impression, enhance your reputation, and sell more work. Who doesn’t want that?

Finally, if your client doesn’t want a final presentation, try to persuade her otherwise. Sure, there are benefits for you, but there are also many positives for her if you do a good job.

As always, thanks for any comments and feedback.


As a highly experienced consultant and author of “Consulting Made Easy”, Adrian assists consultants, or would be consultants, to achieve success on their terms in their own consulting businesses.  Adrian helps consultants increase their fee rates, find more clients, have more free time and have more fun.
Contact Adrian at to learn more.

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